Changing Habits and Supporting Sustainable Fashion: A Guide

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Fast fashion has become an everyday presence in our lives, bringing with it serious consequences. In this blog, we will explore how we can change our habits and support sustainable fashion in the right way and within our means.

Let's begin by addressing the misconception surrounding plastic. While many people advocate for boycotting or saying no to plastic, it's important to note that plastic itself is not inherently bad. In fact, it serves as a crucial material in various aspects of our lives, including fashion. Polyester, for example, is a form of plastic commonly used in clothing. Unfortunately, there is a misconception that garments containing polyester are of low quality. However, this is not necessarily true. While 100% cotton may sound eco-friendly due to its biodegradability, it's essential to consider other variables in the environmental impact calculation. Cotton production, known for its intensive water usage and reliance on chemical preservatives, poses significant harm to the soil. Additionally, 100% cotton items tend to wrinkle more and lack the stretch of polyester-blend fabrics.

Moreover, the use of organic cotton to minimize toxicity and create sustainable clothing often results in significantly higher prices. This price point makes it difficult for middle- and low-income consumers to support sustainable fashion. Although renowned sustainable brands prioritize organic materials and responsible production, their products come with a hefty price tag.

Considering our limited clothing budgets, fast fashion becomes a tempting choice as it offers affordable trendy items. However, we can take steps to address this dilemma. The core issue lies not in the composition of materials but rather in the cost-per-use. To support sustainability, we should aim to keep the cost-per-use as low as possible by wearing our clothes multiple times before discarding them.

To become a more sustainable fashion consumer, here are some tips you can implement at home. Firstly, when shopping, choose items that fit well and suit your style, rather than purchasing items that are a bit tight with the hope of losing weight to fit into them. Opt for versatility by mixing and matching new items with existing pieces in your wardrobe. Additionally, when assessing the garment's quality, try rubbing a small corner to check for excessive wrinkles. If it appears too wrinkled, reconsider the purchase as you may find it inconvenient to iron and wear.

Consider exploring secondhand goods or renting outfits for special occasions as cost-effective alternatives. Washing light and dark colors separately and using mesh bags for delicate items can help prolong the lifespan of your clothes.
By adopting these practices and shifting our mindset, we can become more conscious consumers, supporting sustainable fashion without compromising our budgets. Let's strive for a more sustainable and stylish future.
Remember, every small change counts.